Healthy Communities — July 30, 2010

In this week’s edition of food fail:

Friendly’s has done it again! The East Coast chain whose motto is “where ice cream makes the meal” has recently expanded menu options and portion sizes.  Featured on the kids menu? A mac & cheese quesadilla – providing over half the total calories an adult should consume over an entire day.

And did you know that under the food industry’s current self-regulatory regime, foods like Fruit Gushers and Cookie Crisp Sprinkles cereal are considered healthy foods that are okay to market to kids? A recent front page story in The New York Times suggests food industry opposition is the reason federal agencies have not yet developed model nutrition standards for food marketing to children, as required by Congress.

Resources

Creating a Road Map for Producing & Implementing a Bicycle Master Plan (BMP)

This guide, published by the National Center for Bicycling and Walking and the Active Living Resource Center will provide those contemplating the development of a BMP a compelling road map that will motivate them to follow a proven, step-by-step process for developing and implementing a successful BMP

Healthy Corner Stores Network offers Online Directory

This directory helps connect leading experts in the field to those interested in developing a healthy corner store initiative. Included in the directory are profiles highlighting each consultant’s background and areas of expertise. Searches can be done by region, state, area of expertise, levels of assistance, or multiple criteria. The HCSN website also offers a comprehensive collection of corner store-related resources and information, with annotated resources, participant profiles, and information about HCSN events and activities.

FDA Issues Guidance on Menu Labeling for Outlets not Covered by Law

The Food and Drug Administration Center for Food Safety and Applied Nutrition has issued a Federal Register notice that explains how restaurants and similar retail food establishments not covered by the new federal menu labeling requirements can register to become subject to the new federal requirements. Read the July 21, 2010 FDA Constituent Update.

Conferences & Trainings

Please note: Grantee attendance at non-HPCDP sponsored events, conferences, and trainings is encouraged as long as the content of the learning opportunity directly supports the workplan and the associated expenses fit within the approved budget. Please consult with your liaison to determine whether a training opportunity meets these requirements.

Social Justice and Civic Leadership Trainings, July – November 2010

The Urban League of Portland invite you to their 2010 Social Justice and Civic Leadership Training programs, designed to enhance and focus your critical lens on social issues to strengthen your skills to create the change you want to see.   Participants will build capacity to advocate for policy change and social justice and influence decision-making at the neighborhood, city, county or state levels.

Motivational Interviewing – Rolling with Resistance, Inspiring Change, September 24, 2010 Portland, OR

This workshop will provide a brief overview of Motivational Interviewing with specific attention to practice skills associated with rolling with resistance. Workshop participants will have the opportunity to both learn about and practice various techniques and skills to work with clients who are not yet motivated, ready, or confident to engage in behavior change.

Reports & Articles

Food, Fun – And Fat Boston Globe, July 19,2010

The battle to shrink the waistlines of America’s children focuses increasingly on how food is marketed, including the use of toys as lures.

Brazil: Limits on Food Ads Shake Market Forces

A review of the debate surrounding the recent federal ruling in Brazil that will require foods high in saturated fats, transfats, sugar and sodium to carry cigarette-like package warnings about the health risks associated with consuming large quantities of such foods.

IOC, WHO Sign Pact to Promote Healthy Lifestyles Associated Press, July 21, 2010

The International Olympic Committee and World Health Organization have agreed to work together to promote healthy lifestyles and tackle child obesity. IOC president Jacques Rogge and WHO director general Margaret Chan signed a five-year agreement Wednesday at Olympic headquarters

USDA Releases Reimbursement Rates Numbers

The U.S. Department of Agriculture’s (USDA) Food and Nutrition Service has published the reimbursement rates for the 2010-11 school year. The rates are effective as of July 1, 2010. The basic rate for paid lunch in the 48 contiguous states is $.26, a one cent increase from the last school year. Free lunches will be reimbursed at $2.72 per meal and reduced price lunch reimbursement is now $2.46.

Tobacco vs. Obesity: Not a Zero-Sum Game, New York Times, July 27, 2010

“Don’t forget tobacco,” pleaded a commentary this month in The New England Journal of Medicine. One in five Americans still smokes. But one in three is obese. And competition for attention is growing between the two biggest issues in public health.

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