Healthy Communities — September 2, 2011

Resources

Researchers at the National Institutes of Health have created an online weight stimulation tool to show what happens when people of varying weights, diets and exercise habits try to change their weight.  Check out the Body Weight simulator here and read more about it here.

What do we mean by health communication, social marketing, and health marketing?  How do you find the tools you need to develop a communication plan or social marketing campaign?  CDC’s Health Communication Basics can help you design and evaluate your campaigns and communication projects to achieve the maximum success.

September is Childhood Obesity Awareness Month.  Learn more about giving kids a healthier start in life.

The U.S. Department of Agriculture recently released a short video on how USDA FOODS are contributing to cost savings and school access to health foods.

Articles and Reports

The CDC recently released the 2010 School Health Profiles.  The profiles show significant differences in the activities states, cities and territories are engaging in to encourage student health and well-being within schools.  Oregon’s profile is available here.

Half of U.S. Adults Will Be Obese by 2030, Report Says Washington Post, August 25, 2011
Based on trends, half of the adults in the United States will be obese by 2030 unless the government makes changing the food environment a policy priority, according to a report released in the British medical journal the Lancet. Those changes include making healthful foods cheaper and less-healthful foods more expensive largely through tax strategies.

The British journal, The Lancet, has a special series of papers on obesity and obesity policy, just out.  Access is free, but registration is required to access these papers.

  • The Future Challenge of Obesity, David King  Full Text | PDF
  • Reversing the tide of obesity, William H Dietz Full Text | PDF
  • Where next for obesity, Harry Rutter  Full Text | PDF
  • The global obesity pandemic: shaped by global drivers and local environments, Boyd A Swinburn Full Text | PDF
  • Health and economic burden of the projected obesity trends in the USA and the UK, Y Claire Wang  Full Text | PDF
  • Quantification of the effect of energy imbalance on bodyweight, Kevin D Hall   Full Text | PDF
  • Changing the future of obesity: science, policy, and action, Steven L Gortmaker  Full Text | PDF

Obesity: What You Eat and Where You Live Matters Lansing State Journal, August 21, 2011
The accepted link between diet and weight, of course, is not new. What is new, however, is the effort to reduce obesity by improving the so-called food environments in which people live.

Is Online Marketing Disguised as Games Making Kids Obese? [Video] Time, August 22, 2011
A new policy statement by the American Academy of Pediatrics says interactive marketing of junk food online may be contributing to child obesity. TIME’s Alice Park shows a few examples of how companies are reaching kids online.

Take a look and judge for yourself with Kellogg’s Apple Jacks’ games (wait for homepage to load, then click on “classic fun” in the top right corner of the screen) or at Club BK.

Preventing Childhood Obesity: What Works, What Doesn’t

Four new Robert Wood Johnson Foundation-supported studies provide important insights about policies and practices that may influence dietary choices for children and families—at home, at school and in the community. The latest findings zero in on food marketing practices and industry self-regulation; New York City’s menu-labeling requirement for chain restaurants; and a ban on sugar-sweetened beverages in Boston schools.

Read the studies:

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