This week in advertising:
In an effort to encourage heavy smokers to quit their self-inflicting addiction, a Netherlands-based organization has released three anti-smoking ads that each reflect on the things you could be spending your money on instead of a pack of smokes.
In Amsterdam, the What Are You Giving Up? ad campaign displays a trio of clear-cut murals made of cigarettes.
And, FIN Electronic Cigarettes launched a national campaign, featuring a series of full-page print advertisements showing settings like a bowling alley, a bar, an office, a sports stadium, and, as in this week’s Rolling Stone magazine, a classic diner. The headline is a simple, Welcome Back. “With these ads, we definitely want to evoke memories of a time when smokers were not literally kicked to the curb,” says Finiti Branding Group.
The Campaign for Tobacco-Free Kids has provided suggested talking points for countering the latest tobacco industry tactics to market “smokeless tobacco” products under the guise of harm reduction.
Reports and Articles
County Sends Solid Message about Secondhand Smoke, The Gresham Outlook, 4/6/12
Multnomah County is proving itself a leader in protecting nonsmokers from the dangers of secondhand smoke. And the small city of Wood Village may not be too far behind. The county Board of Commissioners has unanimously approved a tobacco-free campus policy for all county-owned properties.
New York announces a smoke-free policy for state park playgrounds and pools, WNYT.com, 4/9/12
Specific swimming beaches or areas of swimming beaches; pavilions and picnic shelters; outdoor seating areas that are nearby food and beverage concessions; areas where outdoor environmental education programs are held; or public gardens may be included in the new policy.
Research to Reduce Global Tobacco Inequalities, Tobacco Research Network on Disparities, March 2012
This supplement includes 11 new studies focusing on the burden of tobacco-related inequalities in low- and middle-income countries in Latin America, Asia, and Africa, many of which have been targeted by the tobacco industry’s deceptive marketing practices. Examples include:
- Studies conducted in Vietnam and China show how vulnerable populations—including women and children, racial/ethnic minorities and poor persons-are disproportionately affected by secondhand smoke exposure.
- Data from Southeast Asia show a five-fold mortality increase from oral cancers among tobacco chewers compared to never chewers with a strong and inverse association with education.
- In a study conducted in Mexico, participants reported higher levels of overall effectiveness for graphic pictorial health warnings that featured diseased organs or tobacco victims compared to those with symbolic representations or testimonials.
Cigarettes vs E-Cigarettes: Which is Less Environmentally Harmful? National Geographic, 4/11/12
For years environmentalists have been pressuring cigarette makers to cut back on synthetic chemicals in their products, to reduce their harm to both smokers and non-smokers. Regulators have been worried about second hand smoke for years.