Tobacco- February 14, 2014

The Real Cost: Campaign
FDA’s first youth tobacco prevention campaign, “The Real Cost,” targets at-risk youth aged 12-17 who are open to smoking or already experimenting with cigarettes.  About 10 million youth in the United States currently fall into this category.1  The objective of the campaign is to educate these at-risk youth about the harmful effects of tobacco use with the goal of reducing initiation rates among youth who are open to smoking and reducing the number of youth already experimenting with cigarettes that progress to regular use.

“The Real Cost” campaign is launching nationally on February 11, 2014 across multiple media platforms including TV, radio, print, and online.  The campaign will continue to air in more than 200 markets across the country for at least one year.

CDC Launches 2014 ‘Tips From Former Smokers’ Campaign
Beginning today, the U.S. Centers for Disease Control and Prevention (CDC) is launching the 2014 phase of “Tips From Former Smokers” (Tips), its annual television, radio and print campaign. The campaign will include Terrie Hall, the then 52-year-old Lexington, N.C., woman shown in a previous ad who had ultimately had her voice box removed as a result of throat cancer caused by a two-pack-a-day habit for 23 years. She since died of tobacco-related illness. “Over 20 million Americans have died because of smoking since 1964…But when you talk about a number that big, people have no way to put their hands around it,” said Tim McAfee, MD, the Atlanta-based director of the CDC’s office on smoking and health.”So we thought that for smokers and non-smokers, we needed to put a face on this. Because we felt that if we gave the American people an opportunity to get to know the suffering one person has had to go through because of smoking, it could have an enormous impact.” Read more on tobacco.


Best Practices for Comprehensive Tobacco Control Programs—2014
CDC’s Office on Smoking and Health is pleased to release the 2014 update to Best Practices for Comprehensive Tobacco Control Programs. This update will provide states with new programmatic and funding recommendations to effectively plan and implement comprehensive, sustainable, and accountable tobacco prevention and control programs.

This update is needed to better reflect current understanding of the science of tobacco control, as well as state experiences in program implementation, and changes in the tobacco control landscape since the Best Practices—2007 release, such as the passage of the Affordable Care Act and the Family Smoking Prevention and Tobacco Control Act. It also integrates specific programmatic recommendations for states to achieve equity by eliminating disparities.

AHA Releases Stroke Prevention Guidelines for Women
For the first time, the American Heart Association (AHA) has released stroke prevention guidelines for women. The guidelines outline stroke risks unique to women and provide evidence-based recommendations on how best to treat them, including:

  • Women with a history of high blood pressure before pregnancy should be considered for low-dose aspirin and/or calcium supplement therapy to lower preeclampsia risks.
  • Women who have preeclampsia have twice the risk of stroke and a four-fold risk of high blood pressure later in life. Therefore, preeclampsia should be recognized as a risk factor well after pregnancy, and other risk factors such as smoking, high cholesterol, and obesity in these women should be treated early.
  • Pregnant women with moderately high blood pressure (150-159 mmHg/100-109 mmHg) should be considered for blood pressure medication; expectant mothers with severe high blood pressure (160/110 mmHg or above) should be treated.
  • Women should be screened for high blood pressure before taking birth control pills because the combination raises stroke risks.
  • Women who have migraine headaches with aura should stop smoking to avoid higher stroke risks.
  • Women over age 75 should be screened for atrial fibrillation risks; a risk factor for stroke.

Read more on prevention.

Reports and Articles

Smoking banned at Oregon state parks
Statesmen Journal
Stepping outside to smoke is no longer an option at Oregon’s state parks.
The Oregon Parks and Recreation Commission unanimously approved a rule banning smoking at most public outdoor spaces, including picnic areas and trails during its meeting Wednesday.
But that wasn’t all.
The commission also authorized a move to consider extending the ban to coastal beaches within state park boundaries, an area exempt in the rule passed Wednesday


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