Healthy Communities- March 7, 2014

Colon Presidential Proclamation — Colorectal Cancer Month, 2014


The second leading cause of cancer deaths in the United States, colorectal cancer claims more than 50,000 American lives each year. Because the odds of survival rise dramatically when this cancer is caught early, calling attention to it can save lives. During National Colorectal Cancer Awareness Month, we aim to improve public understanding of risk factors and screening recommendations, reach for better treatments, and set our sights on a cure…
…”NOW, THEREFORE, I, BARACK OBAMA, President of the United States of America, by virtue of the authority vested in me by the Constitution and the laws of the United States, do hereby proclaim March 2014 as National Colorectal Cancer Awareness Month. I encourage all citizens, government agencies, private businesses, non-profit organizations, and other groups to join in activities that will increase awareness and prevention of colorectal cancer.”

Reports and Articles
CRC campaign

New colorectal cancer screening campaign
KTVZNewsBend: March 5, 2014
Deschutes County Health Services, St. Charles Health System and the Oregon Health Authority are partnering to encourage local residents over age 50 to get screened for colorectal cancer.

The Cancer You Can Prevent campaign takes a unique approach to a colorectal cancer screening by asking already screened Central Oregonians to talk about their experience and encourage others to get screened too.

“If you’ve been screened, you can play a significant role in saving the lives of people you care about by talking about your experience and urging others to get screened,” said Deschutes County Healthy Communities Coordinator Therese Madrigal.

Five Deschutes County residents have agreed to be campaign spokespeople, willing to share their experiences to encourage and support others getting screened too. Carson Meyer of Sisters, Corinne Martinez of La Pine; Cornelius “Mac” McCormick, Cindy Pierce, and Jeff Johnson of Bend, are all valued champions giving local inspiration to the campaign. See their stories at

Colonoscopy Bill Prohibits Extra Charges for Removing Polyps
Kaiser Permanente, Health Net, Cigna and Regence BlueCross BlueShield had been among the insurers to charge fees, though Regence said the charges had been a mistake and now supports the bill.


California lawmaker wants sugary drinks to carry labels warning about obesity, diabetes
Calgary Herald: 2/13/14
SACRAMENTO, Calif. – California would become the first state to require warning labels on sodas and other sugary drinks under a proposal a state lawmaker announced Thursday.
SB1000 would require the warning on the front of all beverage containers with added sweeteners that have 75 or more calories in every 12 ounces. The label would read: “STATE OF CALIFORNIA SAFETY WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay.”
Democratic Sen. William Monning, who proposed the bill, said there is overwhelming research showing the link between sugary drinks and those health problems, adding that the wording was developed by a national panel of nutrition and public health experts. The bill has the backing of the California Medical Association and the California Center for Public Health Advocacy.

The Best Complete Streets Policies of 2013
Smart Growth America
In 2013, more than 80 communities adopted Complete Streets policies. These laws, resolutions and planning and design documents encourage and provide for the safe access to destinations for everyone, regardless of age, ability, income or ethnicity, and no matter how they travel.

Nationwide, a total of 610 jurisdictions now have Complete Streets policies in place. Today, 27 states as well as the Commonwealth of Puerto Rico and the District of Columbia have Complete Streets policies. Fifty-one regional planning organizations, 48 counties and 482 municipalities in 48 states also have adopted such policies.

The National Complete Streets Coalition examines and scores Complete Streets policies each year, comparing adopted policy language to ten ideal policy elements. Ideal policy elements refine a community’s vision for transportation, provide for many types of users, complement community needs and establish a flexible approach necessary for an effective Complete Streets process and outcome. Different types of policy statements are included in this examination, including legislation, resolutions, executive orders, departmental policies and policies adopted by an elected board.

The word… is wellness
DailyAstorian: March 5, 2014
After nine weeks of checking off fitness activities and healthy food choices, participants in the Astoria Wellness Challenge are wrapping up the program and looking toward the future.
The challenge focused less on weight loss and more on finding different ways to exercise and eat better. For more than two months, about 17 people took part and were offered yoga, Zumba, spin classes, weight training and a boot camp as well as other exercise activities.
The group also heard from a dietitian and exercise physiologist.
Some people joined to get fit for the upcoming summer or wanted to lose weight. But others just wanted to get healthier. Prizes were given based on their participation and random drawings.

Public Health: The Food Issue
This month the Johns Hopkins Bloomberg School of Public Health published a special issue of its magazine devoted to food. There weren’t any recipes, unless you count “recipes” for a healthier planet, which can be reached by following some of the recommendations in the supplement.

“Changing what we eat is more complex than it sounds,” writes the school’s dean, Michael Klag, MD, MPH. “It involves not just personal choice but also changing methods of food production and delivery systems so that the right choice becomes the default choice. A new ‘Green Revolution’ that relies on sustainable methods of food production will require partnerships of farmers, agronomists, development agencies and policymakers. Interventions to change the norms of what we eat must be culturally appropriate, and take into account the context of nutritional needs within the population. Such interventions will require partners who understand human and plant biology, behavior, economics and policy. This type of multidisciplinary, population-based effort is a centerpiece of public health…”

New F.D.A. Nutrition Labels Would Make ‘Serving Sizes’ Reflect Actual Servings
NewYorkTimes: february 27, 2014
WASHINGTON — The Food and Drug Administration for the first time in two decades will propose major changes to nutrition labels on food packages, putting calorie counts in large type and adjusting portion sizes to reflect how much Americans actually eat.

It would be the first significant redrawing of the nutrition information on food labels since the federal government started requiring them in the early 1990s. Those labels were based on eating habits and nutrition data from the 1970s and ’80s, before portion sizes expanded significantly, and federal health officials argued that the changes were needed to bring labels into step with the reality of the modern American diet.

Fruit, vegetable price hikes spur higher BMI in children
Higher fruit and vegetable prices were tied to BMI increases in middle-class and poorer children, according to a study in Pediatrics. Researchers said price hikes prompt parents to buy cheaper, calorie-rich products instead of healthier produce. Researchers also observed a link between higher soda prices and lower obesity risk in children. FoodNavigator (2/24)

3 Easy Steps to Shout “Safe Routes to School” in March!
November 29, 2013 | by LeeAnne Fergason | Posted in ActionEducationResources
How do you proclaim your desire to create or expand a Safe Routes to School program in your community? Shout it from a mountaintop? Mountains are very plentiful in Oregon, but they’re not an effective communication tool this day and age.
That’s why the Walk+Bike Network is rolling out a Safe Routes to School Outreach campaign this March.

What you can do:
First, sign up to be part of the campaign.
In March, customize the provided powerpoint for your community, practice your presentation for your friends and make an appointment with one of the groups listed below.
In March or April, present to 1 group that should know about SRTS: like Parent Teacher Organizations,Metropolitan Planning Organization, Area Commission of TransportationSchool Board, City Transportation Department, etc.

Giving Business the Incentive to Promote Healthy Lifestyles
Business owners regularly make decisions that can have tremendous impacts on community health – decisions about where homes are built, where businesses are located, and what kinds of products and services are available.Businesses can be powerful allies when it comes to improving public health. With the right incentives from local governments, business owners can be encouraged to invest not only in their own growth but also in new opportunities for physical activity and access to healthy, affordable food.


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