Tobacco- November 6th, 2015

Resources
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The Great Asian American Smokeout
The Great Asian American Smokeout (Tobacco Control) APPEAL and the RAISE Network Partners are kicking off the second year of the Great Asian American Smokeout in an effort to tap into the mainstream momentum of the American Cancer Society’s Great American Smokeout. Learn more about the Great Asian American Smokeout and Lung Cancer Awareness Month in this month’s RAISE blog.

November is Lung Cancer Awareness Month
Lung cancer is the leading cause of cancer death and the second most common cancer among both men and women in the United States.  Each year, about 200,000 people in the United States are told they have lung cancer and more than 150,000 people die from this disease.

About 90% of lung cancers are linked with cigarette smoking.

You can help lower your risk of lung cancer in the following ways—

  • Don’t smoke. The most important thing you can do to prevent lung cancer is to not start smoking, or to quit if you smoke.
  • Avoid secondhand smoke. Smoke from other people’s cigarettes, pipes, or cigars is called secondhand smoke.

Make your home and car smoke-free.

  • Get your home tested for radon. The second leading cause of lung cancer is radon, a naturally occurring gas that comes from rocks and dirt and can get trapped in houses and buildings.

Fast Facts

  • When a person breathes in secondhand smoke, it is like he or she is smoking. In the United States, about 7,300 people who never smoked die from lung cancer due to secondhand smoke every year.
  • After increasing for decades, lung cancer rates are decreasing nationally, as fewer people smoke cigarettes.
  • Screening is recommended for people at high risk of getting lung cancer because of their smoking history and age. Ask your doctor if lung cancer screening is right for you. Lung cancer screening is not a substitute for quitting smoking.

Test your knowledge about lung cancer with a simple quiz on CDC’s Disease of the Week application!  Click on this link:  http://www.cdc.gov/mobile/Applications/CDCGeneral/DoTW-test/disease.html?closeview=2&disease=lungcancer

Coming: CDC Feature, New Video and More for The Great American Smokeout Next week, CDC will reach out to smokers with a veteran’s engaging personal quit story and practical tips to encourage people to stop smoking during the Great American Smokeout on November 19. We hope these resources will help facilitate your planning efforts and further support people in your own community who want to quit.

Please share this E-mail with your tobacco control partners so that they can plan to use our materials, too. We’ll send another E-mail next week providing links to these products. Sincerely, CDC’s Office on Smoking and Health

CDC Feature Article: The Great American Smokeout: Your Quit Day

  • This article will provide smokers with compelling reasons to quit and tips on how to succeed.

o   Readers will learn five ways to prepare for their quit day.

o   They’ll learn that a craving lasts only 3–5 minutes and will find healthy ideas on how to stay strong until the craving has passed.

  • They’ll find helpful, free quitting resources.
  • This article will also share the story of Mark, an Air Force veteran and one of CDC’s Tips From Former Smokers campaign participants who describes what helped him finally quit and how he faced the fight of his life against colorectal cancer. A link within the article takes readers to an emotional video about Mark’s story.

This feature article will go live on November 12 on CDC.gov and be promoted via CDC Tobacco Free social media profiles. Buttons A Great American Smokeout button will be available in a variety of sizes. States and partners will be able to upload this button to their Web sites to help promote the Great American Smokeout.

Information on OSH’s Smoking & Tobacco Use Web site OSH will provide a link to the CDC feature article and to quitting resources and social media tools located on the Smoking & Tobacco Use’s November Tobacco Control Events Calendar page.

Like, Follow, and Subscribe! Social Media Engagement To take advantage of all the activities we have planned on our social media profiles, you may wish to proactively like and follow @CDCTobaccoFree on Facebook and Twitter and subscribe to the Smoking & Tobacco Use Playlist on YouTube. Doing so will enable you to receive and share status updates and profile updates as they are posted.

Reports and Articles
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CDC measures success of tips campaign ads
MNT Ads tagged with quitline phone number draws more interest than ads tagged with web address Advertisements from the CDC’s Tips From Former Smokers (Tips) campaign that included taglines promoting calls to a quitline number were more successful than ads promoting a cessation website, CDC and RTI International researchers report in the CDC journal Preventing Chronic Disease.

Teen tobacco dependence should be treated with ‘same urgency as other drugs,’ study says MNT Tobacco addiction in adolescents is oftentimes an overlooked issue because it doesn’t carry with it the stigma that alcohol abuse and other serious drugs do, according to the study’s lead author, Jessica Muilenburg, an associate professor at UGA’s College of Public Health and health promotion and behavior graduate coordinator.

Tobacco in Film Database Available.
Breathe California. For more than a decade, Thumbs Up! Thumbs Down! has been reviewing movies for tobacco content. We‘ve assembled the world’s largest, most comprehensive database on tobacco in films. Our data is used by researchers, advocates and policy makers across the globe.

Electronic Cigarettes Among Priority Populations: Role of Smoking Cessation and Tobacco Control Policies. American Journal of Preventive Medicine (Epub ahead of print, Sept 22, 2015). Ever and current use of e-cigarettes was higher among current cigarette smokers, young adults, and those with low SES; both ever use and current use were correlated with current cigarette smoking status, particularly when combined with quit intentions or attempts. Lesbian/gay/bisexual/transgender respondents had higher rates of ever use and current use. Ever use was lower in states with comprehensive smoking bans.

Smoking and Nicotine Dependence among Shelter- Using Homeless Men in Ohio: Implications for Cessation Intervention. Journal of Family Medicine and Community Health (August 15, 2015). A comprehensive health care approach that integrates cessation services into facilities serving homeless persons may help to reduce the burden of their tobacco-related health problems.

Tobacco Attitudes and Behaviors of Vape Shop Retailers in Los Angeles.
American Journal of Health Behavior (November 2015). The majority of retailers (76%) believed e-cigarettes are safer than combustible cigarettes, with about one-fourth believing e-cigarettes are completely safe. Retailers believed e-cigarettes are, on average, safer than products (e.g., nicotine patch, gum, and inhaler) that have been approved for cessation by the FDA.

How the industry is marketing menthol cigarettes: the audience, the message and the medium. Tobacco Control (November 2015). The tobacco industry continues to spend millions of dollars promoting menthol cigarettes through channels that preferentially target vulnerable subgroups, such as African-Americans and younger consumers.

A systematic review of neighborhood disparities in point-of-sale tobacco marketing.
American Journal of Public Health (September 2015). Neighborhoods with lower income have more tobacco marketing. There is more menthol marketing targeting urban neighborhoods and neighborhoods with more Black residents. Smokeless tobacco products are targeted more toward rural neighborhoods and neighborhoods with more White residents.

WSU regents ban nicotine on campus
University will provide smoking cessation help for students, employees
By NICHOLAS K. GERANIOS, Associated Press  Published: October 30, 2015, 11:38 PMA
A SPOKANE — Cigarettes and other products containing nicotine will soon be banned on the Pullman campus of Washington State University, after the Board of Regents approved the ban on Friday. The Pullman campus has around 20,000 students, who make up the majority of the population in the town of 30,000 people. The ban, first proposed by students in 2014, makes the Pullman campus among about 1,100 in the nation that are tobacco- and nicotine-free. The ban goes into effect next fall. WSU’s Spokane campus became tobacco-free in 2012, and WSU Vancouver became a tobacco free campus in 2013. WSU Tri-Cities is in discussions to become tobacco-free. “Despite some objections, students, faculty and staff, when given the opportunity to give feedback, all expressed overwhelming support for this policy,” said WSU student regent Jansen VanderMeulen in a statement.

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