Key findings of the study: A controlled experiment assigned 598 English school children between the ages of 11 and 16 into one of three groups: (1) those exposed to candy-flavored flavored e-cigarette advertisements, (2) those exposed to non-flavored e-cigarette advertisements, and (3) those exposed to no advertisements. Among the non-smoking participants, researchers found that none of the groups experienced increased susceptibility to tobacco smoking, but that both e-cigarette advertisement groups experienced increased susceptibility to buying and trying e-cigarettes, which greater appeal measured in the flavored e-cigarette group. Researchers call for more research on the impact of advertisements on e-cigarette use among youth.
Vital Signs: Exposure to E-Cigarette Advertising Among Middle School and High School Students — United States, 2014 – CDC Morbidity and Mortality Weekly Report
Key Findings: An analysis of data from 22,007 participants of the 2014 National Youth Tobacco Survey found that 68.9 percent of middle school and high school students were exposed to at least one source of e-cigarette advertising in 2014. Both age groups were most likely to see e-cigarette advertisements in retail stores, followed by the internet, watching TV and movies, and then newspapers and magazines. Researchers conclude that the prevalence and diversity of e-cigarette advertisement exposure warrants a multi-faceted approach to reduce exposure and potentially prevent e-cigarette use among youth.
E-Cigarettes and Smoking Cessation in Real-World and Clinical Settings: a Systematic Review and Meta-Analysis – The Lancet – Respiratory Medicine
Key Findings: An analysis of 38 different studies completed by University California San Francisco found “vapers” are 28 percent less likely to stop smoking compared to those who did not use e-cigarettes. The findings demonstrate that, as currently being used, e-cigarettes are associated with significantly less quitting among smokers, and negates the widely promoted belief that e-cigarettes help smokers quit. This is the largest meta-analysis of published data completed that quantifies whether e-cigarettes assist smokers in quitting cigarettes.
Congress has approved a bill requiring child-resistant packaging on e-cigarette liquids. Congressional representatives and experts speaking in support of the bill have noted that the nicotine found in e-cigarette liquids can be toxic or even fatal if children ingest a small amount. This measure was also supported by the Smoke-Free Alternatives Trade Association, a group that represents e-cigarette companies.
Appeals Court Upholds FDA’s Right to Use Menthol Cigarettes Report – Reuters Health
A federal appeals court ruled that FDA has the right to reference an advisory committee report that said menthol cigarettes pose a greater threat to the public health than non-menthol cigarettes. This report overturns the ruling of District Court Judge Richard Leon, who ruled that FDA not use the report in tobacco regulatory activities. Among other findings, the report says that while menthol cigarettes are not as toxic than non-menthol cigarettes, the use of menthol in cigarettes decreases the harshness of cigarette smoking, making them more appealing to new smokers.